Janet Perry has taken a look at the new DMC website and she is not pleased by its organization and the lack of respect for needlepointers.
http://www.nuts-about-needlepoint.com/dmcs-new-website-website-review
To tell you the truth, I sympathize. DMC's website has always been lacking. I found the old version hard to navigate and finding the DMC online color card was never easy. (It still takes five clicks inside the website to find the PDF file that shows the floss colors.) Needlepointers never get much respect at DMC, although their blog is somewhat better. Here's the site (and the blog link is down the page on the left) so you can judge for yourself.
http://www.dmc-usa.com/
I think part of the problem is the huge number of products DMC carries. The other part of the problem is that needlepointers are fewer in number. Companies want to appeal to the broadest market possible so they sell as much as possible. That's why Kreinik talks quilts, fishing flies and more on their blog and why ThreadworX is trying to expand to other crafts like felting. Needlepoint is a small part of the stitching world.
The only way to really get clout is become a big market for thread companies. So buy threads today or teach someone to needlepoint.
Written by Jane/Chilly Hollow
Blogging at http://chillyhollownp.blogspot.com
and at http://chstitchguides.blogspot.com
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