Dear Chaparral Friends,
I purchased Chaparral Needlework in the spring of 2008 after working at the shop for 4 1/2 years. When my children left the nest, I had too much time on my hands. I wanted a project, which became Chaparral. And what a truly wonderful, fulfilling project it has been.
Twelve years later, I now have 7 grandchildren and would like to spend more time with them. It has been a rewarding 12 years, but I want to move on to the next phase in my life. Therefore, I would like to sell the shop to a new generation of owners.
Chaparral Needlework celebrated 58 years in business in 2019 - quite an accomplishment given the success rate of small businesses. There is significant, visible market brand awareness and market share with Chaparral. The shop has a lease for another 2 years, and the new landlords have made improvements to the property in the past year. The location is ideal for the shop's many loyal customers with clients coming from around the United States as well.
I currently work 4 days a week as a hands-on manager. Chaparral has a social media presence with Facebook. Additional revenue generating opportunities exist with Instagram, online sales and other marketing technologies that I have not yet pursued. In 2017, e-commerce sales accounted for 9 percent of all retail sales in the United States; this figure is expected to reach 12.4 percent in 2020. Currently, needlepoint is attracting younger patrons than ever before. This fact is especially encouraging.
I would welcome whomever is interested in fulfilling their dream of owning a needlepoint shop to contact me.
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