ThreadworX has just announced their new Thread Candy Studio. I have been trading emails with ThreadworX’s Beth Hendzlik, asking about the new project and what it means for us stitchers. Here’s the information to date on their website. Be sure to click on the More Details tab in the header line to see more.
http://www.threadcandystudio.com/p/thread-candy-studio-sweet-retreat-you.html
What is Thread Candy Studio? Is it a magazine? (No, it is an ongoing book series. It comes out 6 times a year starting this June with more issues in the spring and around Christmas than during the summer to match when stitchers are most active.) Beth says, “There may be two closer together at holiday season and a little farther apart in the spring, even though there will still be a specific amount within the year.”
Is it a website? Well, not yet, but there will be a full Thread Candy Studio website eventually. Bookmark the above to keep an eye on what develops.
Is it a stitch guide? Well, there often is a stitch guide or stitch diagrams included but that’s not all that it is. Thread Candy Studio’s actually a series of soft cover books targeted to consumers, but created with shops in mind too, so, they may use the books for customer projects. There’s no advertising in the books (unlike news stand magazines like Vogue which are full of ads), so the subscription pricing has to cover all the publishing costs.
Each book has things like patterns, stitch diagrams, ideas, tutorials and projects (both finishing and embellishing). There aren’t articles reporting on this or that, however. In other words, it doesn’t cover the NP world the way the magazines (or Blog) does. Also, it isn’t as closely targeted at needlepointers as ThreadworX’s previous publication Journal was. Thread Candy Studio wants to appeal to all sorts of stitchers, so the Thread Candy Studio books will have more than just needlepoint designs in them (like a presentation or finishing project to go with one of the stitched designs in the book)
Beth explained, “The book is geared to the consumer. It is very different than what is out there. It is a stitch diagram book, pattern book, idea book, project book combined. Imagine what would be spent if all the items were purchased individually. Our goal for Thread Candy Studio is to combine all sorts of information and product in full color to offer it at an economical price. It is also our goal to offer lots of info for new stitchers for all ages, people who do not have time to go to classes or a shop near them. We will have contributors from shops, teachers and designers. We've had lots of help and input and are so excited to offer this tool, especially since each book/issue will grow with the needs of the readers. We are going to stay very in tune to them".
Price:
$19.95 a book - regular binding*
$120.00 for a six book subscription to the ongoing series, plus an additional issue free - regular binding*
*Additional 5.00 to add spiral binding.
It sounds as if this is something stitchers will want to ask their shops to keep an eye on. I know from my interviews and private conversations with shop owners how much they want to offer programs to their customers to get them interested in stitching and keep them interested, so I hope this turns out to be a relatively inexpensive way for them to do so. Once shop owners get the first issue and start using it, I hope some of them will review Thread Candy Studio on their websites.
Written by Jane/Chilly Hollow Blogging at http://chillyhollownp.blogspot.com and at http://chstitchguides.blogspot.com
2 comments:
Jane,
Do you know when the first issue will come out?
Pierrette =^..^=
Pierrette, Beth says in early June but she doesn't have an exact date yet.
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