TNNA periodically does surveys of stitchers, knitters, crocheters, etc. to help the shops who belong to the organization plan their futures. If you belong to the Facebook group Needlepoint Nation you've seen links to the survey. The group has also published links to general information from past surveys. You can see them here as PDF files, although the full surveys are only available to TNNA members.
http://www.tnna.org/?page=Research
Some interesting things appeared in the surveys. In 2010 needlepointers in general spent more on their projects than cross stitchers, knitters or crocheters. The amount is less than was spent in 2009, however. The Great Recession has had an impact. Two-thirds of needlepointers bought mostly from their specialty needlepoint shop, which makes sense as big box craft stores don't carry NP projects much. I was surprised to see that only eighteen percent of needlepointers bought at shop websites, though. The 2010 survey estimates there are 99,000 needlepointers in the U.S. and forty percent of this group did cross stitch during the year as well.
The 2007 survey estimates there were 320 needlepoint shops in the U.S. (versus 2230 yarn and crochet shops then). The 2007 survey really shows the boom in knitting in the United States but you can tell it is cooling by the 2010 survey.
Want to know more? Read the survey summaries at the above link.
Written by Jane/Chilly Hollow
Blogging at http://chillyhollownp.blogspot.com
and at http://chstitchguides.blogspot.com
@ Copyright 2013 Jane M. Wood. All rights reserved.
No comments:
Post a Comment